Abortion by HerStory

The Case for Her and Hey Jane created Abortion by HerStory, a brand that can be found in the family planning aisle within pharmacies. The boxes were strategically placed alongside contraception and pregnancy tools to bring awareness and visibility to a healthcare option those who can bear children are entitled to and deserving of. Every box prominently features real stories showcasing the reasons an abortion was elected, alongside a QR code that leads to the official HerStory Instagram page. A page where people share their stories, experiences, and actively overturn the stigma associated with abortions.