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Crochet Data

Crochet Data

The lack of education on the benefits of having access to legal abortion make the Northeast the leading region in Brazil on death from unsafe abortion. Seeing this reality, it is hard to imagine that the first ever use of medication abortion was reported by northeast women in the country. To raise awareness among northeasts that abortion is healthcare, The Case for Her & Hey Jane present Crochet Data, an educational campaign that uses an essential part of the Northeast cultural identity, turning crochet items into media for articles and studies on the related benefits of safe abortion.


Awards

  • D&AD YELLOW pencil

Snickers and Huggies

New Blood Awards 2027

Show the industry what only you can make.

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