Most abortion campaigns focus on the principle of choice, but what about the abortion procedure? The It’s Healthcare campaign for Hey Jane redefines abortion by bringing medication to the forefront. Abortion pills are used as an inclusive image to tell audience members in Edinburgh critical facts and information about abortion. Activists are encouraged to share the campaign online and around the city by using downloadable posts and printable posters. Activist led posters and public campaign images spread abortion facts to people in the city who would otherwise remain uninformed. What is abortion to you?