Flip

Gen Z believes that brands must be sustainable. So when it comes to merch, we don't want another tote bag—we want to do good. #BookTok has inspired a new age of reading and sharing literature, but with the world's biggest book club at every reader's fingertips, Gen Z is craving something more than merch. Flip is reading done right. We're flipping merch on its head and reimagining book swaps for good. We're building a circular economy around the books you love, bringing you community and meaningful experiences. Let's flip it!