10,000 Words

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10,000 Words

Taking from our key insight through the research on Gen Z, this project is built with keeping in mind the popular response - "I wish I could read more". Firstly, the 'Reading Ring', as the reader flips pages, the ring does the counting by tracking the hand gestures. Next up, the 'Reading Tracker', a 365 day poster showing their progress, for every 10,000 pages read, they peel off the perforated paper. So what book next? We have created 'Book Tastings', the internet is full of books going viral, however everyone has their own taste. With these excerpts, the readers get to try the flavour of their next read.


D&AD pencils

  • D&AD YELLOW pencil

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