New Blood Entry — Genysis
Award: Graphite Pencil
superunion & Black Girl Gamers / 2022
Inspired by the aesthetics of Afrofuturism, our brand campaign reimagines Black Girl Gamers as a brand for the future.
With the launch of AI character, Genysis, BGG will infiltrate spaces through meaningful partnerships. The first is with inclusive makeup brand, Fenty Beauty, to create a digital and physical line of skin swatches, eyeshadows, blushes, and bronzers that complements darker skin tones in games and IRL. This extends throughout the branding as a mature palette of plum purple with the added vibrancy of oranges and luxurious hints of gold.
