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New Blood Entry — FACESHOP: a Selfie Dysmorphia Campaign

Award: Yellow Pencil

Google & HMCT / 2020

We are living in a selfie-obsessed world. Most of us upload and curate our images on social media to gain affirmation for our appearances. Some also digitally retouch their faces to create a perfect version of themselves. With frequent exposure to these doctored images, we have developed a distorted view of our self-worth and beauty standards. Some even developed a form of Body Dysmorphia Disorder dubbed Selfie Dysmorphia.

Faceshop is a typographic educational campaign disguised as a cosmetic surgery clinic that aims to bring awareness to Selfie Dysmorphia and the message that surgery is not the answer to self-confidence.

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