New Blood Entry — The Route Out Of Pollution
Award: Wood Pencil
giffgaff / 2020
We had to identify a problem in the community in the UK and use 5G and giffgaff to solve it. We thought of multiple problems that could affect community cohesion however, we wanted to tackle a problem that affects everyone without alienating a certain group. Therefore, we chose air pollution as our problem to try and tackle. The biggest challenge we were tasked with was trying to find a way to engage the audience effectively. To overcome this challenge, we decided to illustrate the air pollution as monsters so that people could avoid them and creating a more interactive experience.
