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New Blood Entry — Kukrum - Not every corn wants to pop

Award: Wood Pencil

New Blood Side Hustle with Adobe / 2018

Our entry is based on a video that exposes the essential parts of the project, considering the context and challenges faced when I decided to give up my career in the Advertising Market for six months and try to build my own personal project. It was difficult to explain everything in 2 minutes, but I think the supporting material will help D&AD understand that the project is about learning from challenges we are not ready for, and the motivation to keep on going, even if it's not perfect.

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