To avoid coming across as smarmy or phony in discussing the emotionally-driven issues around the meaning of housing security, we gave a voice to the voiceless: the walls of abandoned homes, and people who are forced to abandon them. The long copy consists of letters written by homeless people. These would be published in newspapers and on Shelter's web page. The social copy attaches a message of hope to an image of hopelessness, along with an invitation to act. The video spot pushes the current tone of the Voices Nationwide campaign, from the perspective of an abandoned home itself.