To avoid coming across as smarmy or phony in discussing the emotionally-driven issues around the meaning of housing security, we gave a voice to the voiceless: the walls of abandoned homes, and people who are forced to abandon them. The long copy consists of letters written by homeless people. These would be published in newspapers and on Shelter's web page. The social copy attaches a message of hope to an image of hopelessness, along with an invitation to act. The video spot pushes the current tone of the Voices Nationwide campaign, from the perspective of an abandoned home itself.
Imagine more than 1,000 pieces of the world's best design and advertising, plus free insights into why the work was awarded, how it was made, and it's significance in contemporary culture.Explore the Annual
D&AD Masterclasses power up careers and future proof businesses by focussing on the creative skills of tomorrow taught by the stars of today.Learn more