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New Blood Entry — 4orMore

Award: Graphite Pencil

Dropbox Paper / 2018

Mass shootings are a part of American culture. News of one briefly sparks outrage, but soon the shock wears off. Vogue Magazine and the gun control non-profit EveryTown for Gun Safety are collaborating to create 4orMore, a fake fashion brand of wearable Kevlar apparel. 4orMore represents the role mass shootings have in everyday life and the uncomfortable truth that bulletproof clothes are a better source of protection than current gun laws.

The goal of our campaign, brand reveal, and call to action is to get Americans to stop taking mass shootings for granted and demand the gun laws they deserve.

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