Nationwide wants to make data count, so why not start with information that financial institutions have always had. Using the address data from their customers and with the help of Google's Project Sunroof, we can know how much money people could save per month with a solar panel. This way, we will use this data to offer them a solar panel financing, with monthly payments that are exactly the same value of the savings they get. It's good for the environment and better yet for the people, that will save huge amounts on the electricity bill.
- Miami Ad School / ESPM Rio