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New Blood Entry — Museum of Mood

Award: Graphite Pencil

Arjowiggins Creative Papers / 2017

There's something wonderful about the experience of searching and listening to music. It's the type of experience where you show up and spend hours upon hours aimlessly looking for music.

But with the rise of streaming it created the playlist, which has become a key way for audiences to engage with music based on the context of mood, time of day and activity. Embracing such forms of music discovery, we want to bring a tangible and interactive experience for music lovers to discover music based on how they feel. Connecting and appealing to them on an emotional level.

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