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The Cut
The Cut
The central feature of our exhibition identity is the cut. Inspired by the vocabulary of fashion and film; the cut of a garment, the cutting room floor and the ‘cut to’ in cinematography. The cut has enabled us to design a system that democratically caters for bilingual content. It can be applied effectively in both print and digitally. As the exhibition travels the system has been designed to allow for the easy interchange of languages.
D&AD pencils
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