New Blood Briefs 2026

Think you could write the next viral ad? Of course you can. Start by choosing a real-world brief set by a global brand.

Here they are

21GRAMS

Fear spreads fast, but so can confidence

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Affinity and Canva

Use the power of design as a force for good

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Canal+

The future of entertainment with Canal+

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Canesten

Help Canesten break taboos in women’s intimate health

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Carrefour

Celebrate the 45th Anniversary of Tex

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CensHERship x The Case for Her

Making the invisible visible for women’s health

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D&AD

Share your passion

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Duolingo

Turn a quiet mission into a loud conversation

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giffgaff and Big Issue

Using the power of connection to build pathways out of poverty

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HSBC

HSBC Red: Owning a Pantone

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Kahf

Redefine masculinity for men in 2026

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L'Oreal

Coming soon

Monotype x Penguin Random House

Shape how the world reads

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Novartis

Make Lp(a) testing a family affair

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Tuborg

Create experiences that release negative pressure

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Twix

Twix gives people a good thing, twice

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War Child x Secret 7"

Bring the 10th Anniversary of Secret 7” to life

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Wise

Get parents to grant their kids their travel wings with Wise

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