Hair Calligraphy and Painting
Eral’s brand philosophy is that healthy, beautiful hair starts from taking care of the skin on your head and the roots of your hair. Many people care about the appearance of their hair, however because it's difficult to see, we often don't think about taking care of the skin on our heads. To encourage people to think about this, this campaign features various visuals with a message hidden in the midst of the hair.
- PhotographyStill Life & Studio
- Graphic DesignPosters
Country
- Japan
Client
- Nicca Chemical
- NICCA CHEMICAL
Art Director
- Yoshio Kinoshita
Photographer
- Rui Mayumi
Creative Director
- Yoshio Kinoshita
- Miki Kobayashi
Designer
- Yoshio Kinoshita
Copywriter
- Miki Kobayashi
Producer
- Hiroshi Hasegawa
Hair Stylist
- Kuniko Nakazawa
Retoucher
- Tomohiro Koyama
Printing Director
- Katsumi Kumakura
- Noritaka Kuroda
Printing Producer
- Hirokazu Okada
Production
- Shin-Qoo lab.
- AZLINK.
Photo Production
- NOIR
Printing Company
- Yamada Photo Process
Creative Agency
- Dentsu West Japan Kanazawa
Brand
- EraL
Advertising Agency
- Dentsu West Japan
Design Agency
- Dentsu West Japan
Production Company
- Shin-Qoo lab.
Eral’s brand philosophy is that healthy, beautiful hair starts from taking care of the skin on your head and the roots of your hair. Many people care about the appearance of their hair, however because it's difficult to see, we often don't think about taking care of the skin on our heads. To encourage people to think about this, this campaign features various visuals with a message hidden in the midst of the hair.
