Attack Mode
Iris created a new race feature that keeps Formula E (the global electric street series) exciting and unpredictable. Attack Mode is an FIA-approved innovation that enhances the fan spectacle by engineering jeopardy into Formula E races.
- Design TransformationDigital Transformation
Country
- United Kingdom
Client
- Formula E
Innovation Partner
- Matt Rebeiro
Innovation Director
- David Caygill
Account Lead
- Matt Gully
Lead Creative Agency
- Iris
Planner
- Rich Edwards
Advertising Agency
- Iris London
Design Agency
- Iris
Iris created a new race feature that keeps Formula E (the global electric street series) exciting and unpredictable. Attack Mode is an FIA-approved innovation that enhances the fan spectacle by engineering jeopardy into Formula E races.
Comment from D&AD Community
There’s this fundamental concept of esports inspiring real sports in order to attract a younger audience and in this case it’s so uniquely on brand to do this because of the digital nature of the sport itself.
— Billy Seabrook, Global Chief Executive officer, IBM iX
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