White Pencil Shortlist Part 2 - Drawing on History
Entrants in Part 2 of our White Pencil shortlist referenced history and education to create their work. Their entries have successfully navigated the members vote and will face their final jury chaired by David Puttnam at the White Pencil Symposium on Tuesday 27 November.
Peace Day Baby - Red Bee Media
Red Bee Media believe a baby born on September 21st is special, as wherever they are in the world, they are born without the sound of gunfire in their ears, on a day when medical supplies are not threatened by bombs.
As there was once a generation of war babies, Red Bee hope to create a generation of peace babies.
Recipeace - Leo Burnett Chicago
Throughout history there have been countless examples of food bringing people together. These stories inspired Leo Burnett Chicago to create Recipeace – a social movement that brings people together over a shared meal.
A gift of peace from Tohoku - McCann Healthcare Worldwide Japan
After the catastrophic events caused by the Tohoku earthquake in 2011, McCann Healthcare Worldwide Japan were determined to elevate the spirit of the effected community. For inspiration, they looked to Post War Japan, and found it in Radio Taiso.
Create A Master Peace – Pearlfisher
Pearlfisher wanted to make Peace One Day something that everyone, everywhere could stand up for. Forming a ritual that was easy and fun, their weapon was creativity, taking the iconic 60’s symbol of the gun and flowers and translating it for a new generation.
Peace Bond - Law & Kenneth
Law & Kenneth wanted to share the significance of peace with people, in particular, children.
They believe the notion of peace can be nurtured and developed in up coming generations. Generations that are the hope for the future world.
Peaceful Countries - Droga5
For Droga5, the first step towards peace is knowledge.
Their campaign highlights the fact that many of the world’s most peaceful nations arm the least powerful countries, exporting deadly weapons every single day.


