D&AD

D&AD has become one of the local affiliates of YouTube’s latest project ‘Play’ – A collaboration between YouTube and the Guggenheim Museum in New York  – which is looking to showcase the most exceptional talent working in the ever-expanding realm of digital video.

The goal of this project is to discover and celebrate work that expands the notion of what constitutes video as a medium today. Open to the entire global online community, YouTube Play is the most inclusive international search for creative video.

A Panel of Experts will select up to 20 videos submitted from around the world to be presented at the Guggenheim Museum on October 21, 2010, with simultaneous presentations at the Guggenheim museums in Bilbao, Venice, and Berlin. The videos will remain on view until October 24. The presentations will also be viewable to a worldwide audience on the YouTube Play channel.

Submissions may include any form of creative video – including animation, motion graphics, narrative, non-narrative, or new art forms. YouTube Play hopes to attract innovative, original, and surprising submissions from around the world, regardless of genre, technique, background, or budget. Participants can be art students, amateur film makers, as well as creative professionals.

To submit work, vist youtube.com/play by 31 July 2010.

We all have to start somewhere, and everybody’s journey up the design industry career ladder is different. However, there is one vital ingredient in the career of the successful designer: Love for what you do.

Here, Fanny Khoo of Me and Mister Jones recalls her own beginnings, and discusses the twists and turns in the love story between the designer and their work.

I remember how I got involved with design. It started with a capital A – Art. At that time, more than a decade ago, Art was still for the foolish or the rich who supposedly could afford to ‘play’ around with this medium, until something better comes along.

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Five by Five Creative Director Chris Beckles on a campaign that could well make the difference between life and death.

Research by St John Ambulance revealed that 25% of us think we’d helplessly do nothing while a life is on the line.  This shocking information prompted the first aid charity to launch a campaign to make people understand that just a little bit of knowledge could make the difference between a life lost and a life saved in an emergency.

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The power of music in advertising should not to be underestimated. Honda introduced their i-CTDi diesel car engine in 2004 with what became a multi-award-winning television commercial known as “Grrr”.

Honda’s chief engine designer hated diesel engines so much, he set about creating one of the cleanest, most refined diesel engines on the market. Wieden+Kennedy were captivated by the idea of taking his ‘hate’ and turning it into something positive, resulting in the slogan and subsequent lyric ‘Hate Something Change Something’.

‘Grrr’ picked up two Black Pencils, one for outstanding use of music. The lyrics for the ad were sung by American author and voice artist, Garrison Keillor, along with writers and whistlers from Wieden+Kennedy, under the band name “Be Nice to the Pigeons”.

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“We’ve benefited in so many ways – visiting speakers, work placements, building relationships with other courses and inspirational online presentations. If anyone is looking for guidance on delivering professional practice to students this is one hell of a starting place – if not all you need.”

Olwen Moseley, University of Wales Institute, Cardiff

New Blood was a grand success and all my students benefited from the experience and will continue to benefit exponentially!

Judy Coulton, Thames Valley University

“Thank you  for the day at D&AD Judging – it was a fantastic experience for us, we had such an amazing day. We spent the whole train journey home talking about everything & re-writing our courses based on what we saw & heard. It was a real privilege to see and feel part of the whole thing, and by far the best staff development we have had for years.”

Mark Jackson, University of Wales Newport

“Thank you for a really good New Blood this year – it was great. The venue and its “environs” were great, there was … a buzz and a steady flow of punters over the four days. I am also looking forward to using the developing website as a teaching resource.”

Peter Jones, University of Plymouth

“Thank You for this year’s D&AD for students:
I have been a student, professional and now academic growing up with D&AD over more years than I care to think about.
This year felt RIGHT.
The briefs and clients met student expectations.
The campaign to promote the events supported our delivery.
I had the privilege of attending the judging for the professional categories.
The New Blood venue is in the right place for our receiving community (the professionals).
We met many, many professionals, serious about engaging with students.
The team at D&AD were helpful and supportive.
The industry values D&AD, the students value D&AD and the academics I speak to do too.”

Don Parker, University of Wales Newport

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University Network Members are associated with the leading global creative standards organisation – us. We want you to join the debate about creative education and help us to build a powerful voice to influence change.

But you also get a lots of very tangible benefits. Here’s a list and links to some examples. In the Summer of 2010 all online benefits will be available through a brand new D&AD web presence that will seriously ramp up their value even more.

Benefits to make your teaching life easier:
- Free high resolution downloads from the D&AD Archive of award winning work
- Access to exclusive learning content such as case studies, an archive of talks, and industry and education commentary
- 3 free tickets to D&AD President’s Lectures
- 3 copies of the D&AD Annual showcasing the best creative communications of the year
- Access to a pool of professionals
- 20% discount on D&AD Workout professional development
- Access to events for you and your students, for example D&AD Judging

Benefits to help you promote your course and your students:
- Discounted entry plus two free entries to the D&AD Student Awards
- An online profile of your course promoted by us to prospective students and industry
- Events putting your students in front of industry
- The exclusive opportunity to exhibit at D&AD New Blood in London, watch the film below to hear about it:

Hexagons, of course. We’ve been doing a lot of work on all kinds of different bits of D&AD lately and we’re starting to see the brand everywhere.

Send in your own pictures of hexagons and ampersands over the summer and we’ll award a free one-year membership (or a renewal for our current members) and a limited edition D&AD Annual 2010 to the best submission. We’ll announce the winner on 1 Sept, when everyone’s back at their desks.

Email press@dandad.co.uk.

Here’s what we’ve found just looking around Graphite Square.

JWT Creative Director Mike McKenna on a captivating app that takes London tourists back in time.

The Museum of London needed the perfect compliment to their new Galleries of Modern London, so they created a portable time machine.

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When it comes to success, the Spanish have certainly cracked the winning formula. La Furia Roja swept to World Cup glory last week and seven days earlier, compatriot Rafael Nadal triumphed at Wimbledon. However, it’s not only in sport that our Spanish cousins excel.

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What do you really know about Copywriting? Over the next couple of weeks we at D&AD will be featuring articles by the best in the business, keen to share the insider knowledge on this under-valued discipline.

This week, John Simmons shares his love of word-play, and offers free copies of two of his books: 26 Ways of Looking at a Blackberry and The Invisible Grail to the best responses.

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