What Each Pencil Means
The best in advertising and design from the year, worthy of a place in the D&AD Annual.
Stand-out work, beautifully executed with an original and inspring idea at its core.
The iconic D&AD Yellow Pencil, awarded only to the most outstanding work that achieves true creative excellence.
Awarded to Yellow Pencil-worthy work demonstrating the power to affect real and positive change in the world through creative thinking.
Reserved for work that is truly groundbreaking in its field. Only a handful of Black Pencils are awarded each year (if any).
Presented to the top advertising agencies, design studios, production companies and clients of the year.
What it Means to Win a Pencil
"With so many award schemes in existence, pretty much everybody has won something or other. However, I believe D&AD is still the one every creative wants to win."
- Graham Fink, Chief Creative Officer, Ogilvy & Mather China
"There are very few institutions out there that are real collectives of creative minds. So it matters to want to win amongst them and to celebrate it."
- Fernanda Romano, Chief Creative Officer and Partner, Naked
"No awards organisation interrogates familiarity more thoroughly than D&AD. It's why, in a cluttered world, D&AD is still the one worth winning."
- Nils Leonard, Chairman & Chief Creative Officer, Grey London
"It’s not a metallic gold object, it’s a lump of wood, painted yellow. Yet it’s the most precious award in our industry. And certainly the most difficult to win."
- Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide