We've Saved A Lot

Adnams will show everyone how much they’ve saved over the years, using the companies old recycled ads to tell a new message. Each touchpoint will make people feel like they’re doing good for the earth as they will produce the first ads nature would want you to look at. The campaign material is printed on bee saving paper, each telling a story of their products and sustainable habits which can be followed online. The campaign will be continue through UK festivals, where people feel good that they’re helping the bees once more.