The Last Ad

In a world overflowing with distractions, brands fight for every second of your attention. But at On, our mission has always been to help you feel nothing, to feel everything. So, we made a bold decision: to stop adding to the noise. With one final campaign, we announced our exit from advertising. No more celebrity endorsements, billboards, traditional marketing or social media. To prove we meant it, we went all in. At the biggest running event of the year, we bought every media space: billboards, trackside banners and left them completely blank. So, what’s the next big thing from On? You guessed it, more of nothing. Maybe a Super Bowl without commercials. A Wimbledon match free of sponsorships. Because if we truly believe in stepping away from advertising, why promote it at all?