Gen.E

Gen.E, On’s new capsule collection, repositions its Swiss-engineered apparel as the perfect gear for clubbing – designed for the generation changing the landscape of nightlife. Light, sweat-proof, dance-friendly and rooted in the legacy of sportswear in club culture, Gen.E aims to keep the sober-curious moving all night long. Freed from chemical substitutes, fuelled solely by the power of endorphins. Getting modern club-goers to feel nothing to feel everything – through natural highs and unhindered movement – Gen.E turns nights out into exercise. The uniform for Generation Endorphin, chasing euphoria from the dance floor to morning runs.