Your Tree on Battersea

The rise of AI in the creative industries continues to push artists to the sidelines. One in four illustrators say they have lost work to AI. Apple believes that tech should empower artists, not replace them. So for their annual Christmas tree projections at the iconic Battersea Power Station, Apple decided not to commission one big artist, but instead give the canvas to the whole nation. “Your Tree on Battersea” shone a spotlight on the wonderful diversity and humanity of UK creativity. A heartfelt celebration, with each tree drawn on iPad, by real people, creating something magical together.