Wrong Kind of Busy

Less than half our workdays are spent doing our actual jobs. “The Wrong Kind of Busy” is an indictment of the tedious busywork we all know too well. Driven by a satirical VO and featuring a diverse range of painfully relatable work scenarios, the film builds from blanket resignation to collective rejection, positioning the HP AI PC as the solution to busywork and ushering in a new era where work doesn’t have to feel like work.