Woolwich Contemporary Print Fair

Woolwich Contemporary Print Fair is the only event concentrating on contemporary, living artists. It needed a creative hook to attract its primary audience – those in their 30s and 40s looking for unique art for their homes. The solution is an integrated campaign that combines mixed messaging, humour and eclectic interior design to mirror the fact that most art is bought with a domestic space in mind – and that visitors are looking to find art that fits.