Windows Break

On July 19, 2024, a massive global IT outage caused millions of Windows devices to display the infamous "Blue Screen of Death." KitKat swiftly leveraged this cultural moment, transforming the error screen into a timely "Have a break" ad—matching the original visual layout but in iconic KitKat red. Within two hours, social posts and high-impact digital OOH reminded frustrated commuters and office workers to turn downtime into a KitKat break, instantly reigniting brand relevance.