Who’s Waiting for You?

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Who’s Waiting for You?

As Mexicans expanded Day of the Dead rituals to include pets in their ofrendas, Victoria reinterpreted the ancient legend of the Xoloitzcuintli, the Aztec dog that guided souls to Mictlan (the afterlife), and created a modern tale about companionship beyond death. The result was the first animated film ever made by a beer brand, crafted 100% by hand.


Awards

  • D&AD WOOD pencil

Yellow and Black D&AD Pencils

D&AD Pencils

Credited Pencil winners... you kept creativity alive. Now take home the proof.

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Details

Credits

  • Entrant Company
    • Wieden+Kennedy Mexico
  • Advertising Agency
    • Wieden+Kennedy Mexico
  • Design Agency
    • Wieden+Kennedy Mexico
  • Production Company
    • COLOSSAL
  • Animator
    • Yuca Duo
  • Client
    • AB InBev
  • Brand
    • Cerveza Victoria

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