;
Wherever Life Goes
Wherever Life Goes
When life changes, IKEA is there to support you. To show this, we made an unexpected choice: rather than focus on products, we used another iconic brand asset, the price tag. Integrated into extreme close-ups of intimate, life-changing moments, it quietly revealed the moment unfolding. Minimal, simple, and unmistakably IKEA.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
Details
- Categories
- Countries
- Year
Credits
- Production Company
- B-Reel Films Stockholm
- Art Director
- Eva Wallmark
- Michał Sitkiewicz
- Client
- Brand
- Entrant Company
- The North Alliance Åkestam Holst
- Advertising Agency
- The North Alliance Åkestam Holst
- Design Agency
- The North Alliance Åkestam Holst
;
