What The Football

For the most anticipated Womens’ World Cup in history, Nike wanted to be sure each of its female footballers was famous for their game & given their overdue flowers. As such, W+K created an epic Women’s World Cup global campaign to celebrate the icons of women’s football (or soccer as we call it in the US). We created 7 anthemic spots featuring 11 top footballers, highlighting each athlete & what they bring to the game, with the goal of making them household names. The campaign energizes the incredible momentum in women’s sport, inspiring a new generation of players to play like these icons.