Wendy's Enters The Chat

Facebook still remains the most used social platform. In fact, 85% of TikTok users also use Facebook, which offers Wendy’s a massive audience of fast food eaters. Objective: reach these younger users without alienating our current slightly older users. Creative Idea: mimic the endearing qualities and quirks of older users' posts to reach younger users. Wendy’s posts ditched brand best practices and contained the endearing and quirky qualities that younger users are used to seeing from older friends and family, allowing Wendy’s to reach both audiences seamlessly.