Volvo – Lifesaver

Volvo – Lifesaver

With a cardiac arrest the first six minutes are crucial. But on average ambulances take nine minutes. The concept: equip Volvos with an AED, train drivers on resuscitation and contribute to a better spread of AEDs and thus chances of survival.

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Details

Categories
- Impact
Countries
- Netherlands
Year
- 2020

Credits

Client
- Volvo
- Joyce Schellevis
- Reinier Bonebakker
- Tanja Stomp
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What did the judges have to say?

D&AD Jury

It's a compelling piece of work from a brand that has hung its hat on safety. In this advert they have taken the safety you experience in a Volvo and extended it way beyond.

Kwame Taylor-Hayford
President and Co-Founder of Kin

It's a compelling piece of work from a brand that has hung its hat on safety. In this advert they have taken the safety you experience in a Volvo and extended it way beyond.

Kwame Taylor-Hayford
President and Co-Founder of Kin

It's a compelling piece of work from a brand that has hung its hat on safety. In this advert they have taken the safety you experience in a Volvo and extended it way beyond.

Kwame Taylor-Hayford
President and Co-Founder of Kin

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Volvo – Lifesaver

Volvo – Lifesaver

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Details

Credits

D&AD Jury

Impact