Vogue Brasil Sans & Serif

Studio Drama created a dualistic headline typeface family for Vogue Brasil to coincide with the magazine's redesign in early 2022. Both sans-serif and serif styles are encapsulated by two polarising ideas: 'vernacular' and 'elegance'. The challenge was to effectively combine them, creating an authentic outcome that embodied Vogue's iconic brand with the rich cultural and typographic heritage of Brasil. Designed with versatility in mind, both styles are equipped to give the Vogue Brasil team creative flexibility when using the typeface family.