Unscripted

From the embers of the most remarkable Champions League season ever, a truth emerged. You just can’t write this stuff. So Wunderman Thompson brought together the biggest brains in data - Google Cloud, Opta and Squawka - to do the unthinkable. Use big data and artificial intelligence to script the entire 19/20 season, before a ball had even been kicked. The result? A 60-page dossier that ignited a global debate like nothing the football community had ever seen.