Underplayed

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Underplayed

In 2019 only five of the top Billboard 100 DJs were women. The ten highest paid DJs earned over $272 million. They were all men. No woman has ever made the list. These are shocking statistics that were not being discussed by anyone, let alone brands. Bud Light Canada saw this imbalance and released Underplayed, a feature length documentary that shines a light on the issue. The film has become internationally celebrated and is available on major streaming sites.


D&AD pencils


Details

Credits

  • Client
    • AB InBev
    • Andrew Oosterhuis
    • Becky Lindsay
    • Kevin De Gruijter
    • Mike D’Agostini
    • Natalie Lucas
    • Todd Allen