Toxic Influence is an unscripted social experiment shot in the style of a documentary, which explores and subverts the deepest of emotional bonds – between mothers and their daughters – by using cutting-edge deepfake technology to put the words of toxic influencers into the mouths of mothers. Using the exact words of toxic influencers, it shines a light on the harmful beauty advice that girls are shown daily on social media, which is causing a global self-esteem crisis in billions of girls. The film ends by encouraging parents to be their daughters’ greatest influence and to help them detoxify their feeds.