Tokyo Motor Show 2019

Attendance at the Tokyo Motor Show had been in decline for years, due to a narrow focus on promoting new cars to a primarily male audience. In 2019, Dentsu Inc vastly expanded the event area and offered attractions that appealed to young and old, men and women alike. A visual motif depicting a vibrant mobility-based future, was used in all communications as well as the event area itself. With attendance climbing 70%, including a threefold increase in children under 15, Dentsu Inc was able to rebrand the event as a true celebration of mobility’s expansive future and openness.