Tokyo Marathon Content Series

The idea was to create a content series in the run up to the Tokyo Marathon on 6 March that would promote Nike's services for first-time marathon runners. Just like a sitcom, it kicked off with a teaser to announce the cast, made up of Japan's top Olympic marathon runner and the nation's top comedian. The pilot then introduced the services and the entire network of athletes on standby to help, followed by episodes drawing on questions asked by first timers in Nike's forums.