Tokyo Dome City

We created a new identity design for Tokyo Dome City’s renovation. This redesign includes a wide range of facilities, including the baseball stadium, amusement parks, hot spring facilities, hotels, and theaters, spread across an expansive 135,000㎡. Our design system is rooted in an original framework maintaining coherence while dynamically adapting to any aspect ratio and shape, seamlessly merging analog and digital realms. This system will produce a variety of visuals to enhance the entire complex and will be supported by user-friendly software, ensuring continuous operations for the client.