Cancer research isn’t about science—it’s about giving people more time. ‘Time to Live’ was a world-first exhibition where a terminally ill woman auctioned off pieces of her remaining time to the public to raise awareness for canver research. In a raw, immersive experience, visitors sat one-on-one with Emily as a projected clock counted down from 3 minutes—forcing them to feel what it’s like to run out of time with someone with a terminal illness. They were also left questioning the true value of time—and why funding bold cancer research is critical to buying more of it.