Time Sculpture

Using a groundbreaking filming technique, Toshiba’s Time Sculpture is the world’s first 360 degree, moving image ‘bullet time’ commercial. The Mill team supervised a shoot that relied on a purpose-built rig supporting 200 Toshiba Gigashot HD camcorders. These were aligned and linked to create a 360 degree inward view of the circular set, allowing for the capture of a series of separate moving images. The images were later brought together to form one seamless action sequence using the highest number of moving image cameras ever in a film sequence, earning the team a Guinness World Record.