Thought for Humans

Today, rather than supporting human beings, Design seems to be increasingly obsessed with trends and aesthetics. That’s why in 2025 Salone del Mobile.Milano, the world’s most influential design event, is taking a stand: because design should never be useless but always be thought for humans. We chose iconic design materials (steel fabric bioplastic wood) and harmonised them with the human body through the lens of a world-renowned photographer. That’s how we turned five visuals into a rallying cry for the design community.