This Is Magic

To prove why people call Walt Disney World “The Most Magical Place On Earth”, we turned the camera away from scripted magic and captured the real, unscripted moments of magic that happen in the parks every second of every day and shared them as real people do, as social stories, at the exact time they happened in the park. In a one-of-its-kind synchronized social takeover with 11 of Disney's biggest franchises -like @starwars, @pixar and @disney- more than 107 million Disney fans were invited to follow real magic from the moment the gates opened to the closing fireworks. All in one day.