Think Packaging — Cardboard Engineers

Think Packaging is a design-led structural packaging agency specialising in bespoke solutions using only cardboard. Think tasked Seachange Studio with refreshing its identity and creating an engaging campaign to express its unique offer, personality and love of cardboard. The design solution expresses the idea that the agency is so obsessed with cardboard, it has literally become a part of the team as each team member transforms into half-box, half-human. The humble cardboard box is elevated to hero status, and in the process offers an insight into the Think approach.