The Yubujima Gold

This packaging design is for "Awamori," a traditional Okinawan liquor from Yubujima Isle. Yubujima is known for its unique experiences, such as crossing by water buffalo. The island's economy has traditionally relied on tourists visiting Iriomote. However, the COVID-19 pandemic caused a sharp decline in visitors, leading to economic struggles. In response, the island decided to diversify its income by boosting product sales. A collaboration with the Okinawan sake manufacturer "Yaesen" led to the creation of Yubujima's original Awamori, aiming to make it a key souvenir for the island.