The Unelegant Trailer

"A Useful Ghost" is a Thai film with an elegant, art-house aesthetic. It swept awards globally. It has everything that Thais like; comedy, absurdity, ghosts. However, "award-winning" and its elegant look implies high art, boring, complicated. The internet didn't give the film a chance, they ignored even its trailer. We didn't need a new story; we needed a social culture translator. So we stripped away the cinematic elegance and worked with Cojohn—Thailand’s most unhinged creator, loved by the internet for his prank, to turn the trailer plot into a Cojohn-style content, The Unelegant Trailer.