The True ID Card

To prove that no-one should ever have to make up their identity, NYX Professional Makeup created "The True ID Card". A fake ID that never felt so real. To get yours, all you had to do was fill in your true identity details (name, surname, gender...) and upload a picture that really resembles who you are on trueidcards.nyxcosmetics.fr. To launch the operation on social, we partnered with both LGBTQIA+ and makeup influencers and with the star singer Bilal Hassani, known nationally for being attacked for their non-conformity.