The Techno Train

The Techno Train was a groundbreaking collaboration between DSB, TikTok train conductor Simone Sørensen, and DJ Rune Rask. What began as a casual idea on social media—throwing a party on a train—turned into a full-blown, one-of-a-kind techno rave on a moving DSB train. The creative idea merged underground music culture with a legacy railway brand to captivate Danish youth. Promoted authentically through TikTok and community buzz, the event transformed public perception of DSB, making it feel innovative, culturally relevant, and cool—all without spending a cent on media.