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The Soy Sauce Prints

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The Soy Sauce Prints

Too much soy sauce can ruin a dish's flavour, too little and the natural flavour isn’t enhanced. With this in mind, this campaign tapped a Gyotaku artist – or fish printer – to use just the right amount as ink on Washi paper to bring illustrations of food to life.


Awards

  • D&AD GRAPHITE pencil

two black flies

D&AD Annual 2026

Providing inspiration and insight to the global creative community.

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Details

Credits

  • Client
    • Sagawa Shoyu
    • Sagawa Shoyu Inc.