Coming Of Age
Coming Of Age
Breast cancer can affect girls as young as 18. Yet cancer is the last thing on a young girl’s mind. And so are breast self-examinations. By referencing popular coming-of-age activities, this campaign reminded girls that the arrival of newfound freedoms is also a good time to adopt life-saving breast checks.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Client
- Breast Cancer Foundation

